SEO companies are a dime a dozen and so are SEO theories. Google says that there are over 200 factors that determine a page’s ranking in the SERPs or search results.
You could get a 100 of them right, but you still have a 100 of them wrong. Tagbeans digital can help!
These seemingly small things can get you in trouble with search engines, or get you brownie points when they are done right. Length of title and meta tags, how to add the keywords and your brand name to the tags - These are all factors that will make a big difference to your search engine ranking.
URLs, breadcrumbs, navigation elements like header, footer and drop-down menus are key elements that improve search engine visibility and user experience on your website. It's crucial to make it as easy as possible for a user to find what they are looking for, on your website!
The way you link from one page to another tells the search engines how your pages are connected, allowing link juice to flow among pages. Internal linking is important from a search engine perspective and from a user experience perspective.
Enabling encryption of website transactions, SSL certificates can assure search engines and users of your website security. Read more about SSL certificates and the top providers here.
It’s essential to track the ranking for your targeted keywords on a regular basis to see if you SEO activities are bearing fruit. This will help you focus on the keywords that have a better chance of coming up in SERPs.
Statistics like traffic, bounce, exit, top landing pages, geographies, keywords and conversions are important to understanding your website health.
Why is SEO important for your business?
Most businesses rely on search engines to generate traffic and inquiries. You could of course run paid campaigns on search engines, and on social media to get more traffic.
These tend to be expensive, requiring you to keep spending money to generate income.
But organic traffic that you get from search engines is much more cost-effective and sustainable.
How much time will SEO take to show results?
Patience is the key when it comes to your SEO efforts to bear fruit. New websites could take anywhere between 1-2 months to get indexed and start ranking. If you have got links from other popular website, indexing can happen faster.
Keep adding content and relevant blogs during this time.
4-6 months is good timeframe to keep in mind for generating leads, if you are only looking at organic means.
If you have the capital, go ahead and run campaigns in these initial stages to get some traffic and popularity.
Do you need an in-house team for SEO?
How can you get a quick view of your website’s SEO performance?
Google search console will quickly show you errors and crawl issues on your website. Average impressions, clicks and rank data is also available.
Make sure you have the login to Google search console for your website and check occasionally for website performance.
There are many other tools like GA, SEMrush, MOZ, Spyfu, ahref and more that will give you detailed SEO reports.Choose your tools wisely based on what specific information you need.